Versace is launching a new fragrance for men – Eros inspired by and deeply connected with Greek mythology. The aim of this edition is to reveal and release unrestrained passion and to accentuate desire. The fragrance used to be named after Greek god of love and son of goddess Aphrodite – Eros. Inspiration by ancient Greece has lasted since the time when Gianni Versace raised his fashion empire and took goddess Medusa as symbol of the brand to adorn a large number of products of the house, among them also the new flacon of men’s fragrance Eros. The new perfume Eros is the first prior to now five years to be launched and aimed at men. Donatella Versace’s desire used to be to fit the fragrance into the idea that of the Versace brand and to depict style and significance of long-lasting design, quality and popularity. “Eros is actually the DNA of the house of Versace” – explains Donatella. “We’ve a Greek motive making us consider ancient Greece, antiquities and mythology, even as turquoise color represents the Mediterranean. That may be Versace!” Eros used to be created by Aurelien Guichard of Givaudan and it used to be announced as fresh, woody and fairly oriental. The fragrance includes mint oil combined with green apple and Italian lemon. Warmth is provided by tonka mixed with Venezuelan ambroxan and geranium flowers giving a fougere twist to the fragrance this way.
Genuine!
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